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This Designer’s Swimsuit Ads Campaign Features with Entirely Unretouched Photos

This Designer’s Swimsuit Ads Campaign Features with Entirely Unretouched Photos

Desigual’s new swimsuit ads campaign populated with unretouched images of model and body-positive advocate Charli Howard.

In a recent Instagram post, Howard captioned a visual from the campaign’s photo shoot, “How many fashion campaigns can you say HAVEN’T been retouched?”

This Designer’s Swimsuit Ads Campaign Features with Entirely Unretouched Photos

Desigual followed up with photographs of Howard donned in fun and vibrant swimwear for its summer collection, which were uploaded to the brand’s Instagram account. The pictures are accompanied by quotes from the model about being comfortable in one’s own skin.

This Designer’s Swimsuit Ads Campaign Features with Entirely Unretouched Photos

This Designer’s Swimsuit Ads Campaign Features with Entirely Unretouched Photos

This Designer’s Swimsuit Ads Campaign Features with Entirely Unretouched Photos

This Designer’s Swimsuit Ads Campaign Features with Entirely Unretouched Photos

This Designer’s Swimsuit Ads Campaign Features with Entirely Unretouched Photos

This Designer’s Swimsuit Ads Campaign Features with Entirely Unretouched Photos

via Cosmopolitan, images via desigual