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Creative Photos Use Optical Illusions to Promote Pet Adoption

Creative Photos Use Optical Illusions to Promote Pet Adoption

Photographer Amol Jadhav and art director Pranav Bhide have created a powerful campaign for World For All Animal Care And Adoptions in Mumbai to spread awareness about their adoption event, and – most importantly – it was effective!

Using creative lighting and framing, they created a set of optical illusion portraits that each contain two images in one.

The ads are part of a campaign promoting pet adoption, with the tagline: “There’s always room for more. Adopt.”

Jadhav and Bhide—working for McCann Worldgroup India, Mumbai—created a brilliant interpretation of that tagline by arranging their subjects to create an animal shape in the negative space between them. Then, using a very bright backlight and just enough fill from the front, they were able to capture the people and the animal shape in one image (after a bit of post-processing to clean things up, no doubt).

Creative Photos Use Optical Illusions to Promote Pet Adoption

Creative Photos Use Optical Illusions to Promote Pet Adoption

Creative Photos Use Optical Illusions to Promote Pet Adoption

Behanceworldforall.coamoljadhav.com via petapixel