Photographer Amol Jadhav and art director Pranav Bhide have created a powerful campaign for World For All Animal Care And Adoptions in Mumbai to spread awareness about their adoption event, and – most importantly – it was effective!
Using creative lighting and framing, they created a set of optical illusion portraits that each contain two images in one.
The ads are part of a campaign promoting pet adoption, with the tagline: “There’s always room for more. Adopt.”
Jadhav and Bhide—working for McCann Worldgroup India, Mumbai—created a brilliant interpretation of that tagline by arranging their subjects to create an animal shape in the negative space between them. Then, using a very bright backlight and just enough fill from the front, they were able to capture the people and the animal shape in one image (after a bit of post-processing to clean things up, no doubt).